Research & Talks
Publications, Talks & Teaching
Journal Articles
Journal of Marketing · Accepted
How Closely Should You Follow a Trend? Atypicality and Engagement on Social Media
Human-Machine Creativity: How AI Can Influence Human Creativity in Open Innovation
Marketing Review St. Gallen
Peer-Reviewed Conference Papers
Political Decision-Making in Language Models: Measuring Ideological Bias through Simulation
Proceedings of the 12th Workshop on Argument Mining, ACL 2025, Vienna, Austria
AI Creativity: Studying the Effects of Similarity in Co-Work with Generative Artificial Intelligence
European Marketing Academy Conference (EMAC), Bucharest, Romania
AI Creativity: How Solution Dissimilarity Harms AI Usage and Idea Selection
Association for Consumer Research (ACR), Seattle, Washington
Trend Following: How Content Prototypicality Drives Liking on TikTok
EMAC Conference, Odense, Denmark
Should You Really be Creative on Social Media? A Machine Learning Approach to Examine Originality of Video Content from TikTok
Association for Consumer Research (ACR), Denver, Colorado
Minimal Hand Pose Estimation for Touchable Projector-Depth Systems
Does it help to be creative on TikTok?
ISMS Marketing Science Conference, Chicago, Illinois
Does it help to be creative on Social Media? A Machine Learning Approach to examine Originality of Video Content from TikTok
EMAC Conference, Budapest, Hungary
Does It Help to Be Creative on Social Media? The Value of Originality for User-Generated Content
Society of Consumer Psychology (SCP) Annual Conference, Nashville, Tennessee
Does it help to be creative on Social Media?
AMA Educators Proceedings Vol. 32, AMA Winter Conference, Las Vegas, Nevada
Towards Crafting Beer with Artificial Intelligence
8th Swiss Conference on Data Science (SDS), pp. 54–55, IEEE
Should You Really be Creative on Social Media? An Empirical Investigation of Video Content from TikTok
Association for Consumer Research (ACR), Seattle, Washington
Should You Really be Creative on Social Media? An Empirical Investigation of User-Generated Content from TikTok
EMAC Conference, 50th Edition, Madrid, Spain
Automated Smartification of Notices to Airmen
Invited Talks & Presentations
Quantifying Video Content: An Application to Content Atypicality on TikTok
Theory + Practice in Marketing (TPM) Conference, HEC Lausanne, Switzerland · May 2023
AI Overstimulation: How Generative AI Can Harm or Help Human Creativity
TPM Conference, HEC Lausanne, Switzerland · May 2023
Meme Coin Marketing: How Anticipation Triggers Value in Valueless Markets
International Conference on Crypto-Marketing, Columbia Business School, New York City · December 2022
AI in the Food Innovation Process
Swiss Food Research, 9th Meeting of the IG Digitalization, ETH Zurich · November 2022
Should You Really Be Creative on Social Media?
Swiss Academy of Marketing Science (SAMS), University of Lucerne · October 2021
Patent
Interactive Display Apparatus and Method for Operating the Same
Filed: March 2021 · Granted: November 2023
Teaching
| Role | Course | Study Program | Institution | Period |
|---|---|---|---|---|
| Lecturer | Deep Learning (3 ECTS) | Master in Applied Data Science and AI | HSLU, Dept. of Business | Apr 2025–present |
| Head of Module | Machine Learning Operations (3 ECTS) · mlops-lab.ch ↗ | Bachelor in Artificial Intelligence and Machine Learning | HSLU, Dept. of Computer Science | Apr 2025–present |
| Lecturer | Prompt Engineering (3 ECTS) | Bachelor in Artificial Intelligence and Machine Learning | HSLU, Dept. of Computer Science | Apr 2025–present |
| Head of Module | Applied AI Project (6 ECTS) | Bachelor in Artificial Intelligence and Machine Learning | HSLU, Dept. of Computer Science | Apr 2025–present |
| Head of Module | AI Challenge (6 ECTS) | Bachelor in Artificial Intelligence and Machine Learning | HSLU, Dept. of Computer Science | Apr 2025–present |
| Guest Lecturer | Intro to AI/ML (3 ECTS) | Master in Specialized Media and IT Teaching and Learning Methods | HSLU, Dept. of Computer Science | Mar 2022–present |
| Lecturer | AI for Content Marketing (3 ECTS) | Summer School (Bachelor) | HSLU, Dept. of Engineering and Architecture | Sep 2023 |
| Teaching Assistant | Machine Learning (3 ECTS) | Bachelor in Computer Science | HSLU, Dept. of Computer Science | Sep 2018–Feb 2021 |